Canon Careers

  • Demand Generation Strategist

    Job Location CA-ON-Brampton
    Posted Date 2 weeks ago(11/5/2018 2:17 PM)
    Marketing, Digital and Communications
  • Overview

    Demand Generation Strategist

    Can you champion demand generation through your expert knowledge of marketing automation platforms? Do you have a proven understanding of B2B marketing and a passion for working closely with sales and content teams? If so, then read on because we are looking for someone just like you to join the Canon Canada family.


    The Demand Generation Strategist is responsible for helping to generate sales and identify areas of improvement by implementing an online lead generation tool and analyze sales and market data to determine Key Performance Indicators (KPIs) and quarterly promotions.


    Key Responsibilities

    • Leading or assisting with strategic projects
    • Implementing and maintain online lead generation tool (Demand Generation Software)
    • Conducting quarterly market share analysis by designated regions
    • Recommending and analyze KPIs for product sales and channel management
    • Liaising with Corporate Communications to drive social media campaigns
    • Coordinating with the Marketing Team to develop content for Demand Generation Software


    To Succeed, You Will Have

    • Bachelor’s Degree in Marketing 
    • 5-8 years of related work experience is required
    • Exceptional analytical skills to analyze sales and market data to determine KPIs and promotions
    • Excellent project and process management skills to lead the implementation of an online lead generation tool
    • Strong computer and technical skills
    • Superb time management and multi-tasking skills are required to balance multiple projects with various deadlines
    • Experience with Document Management, computer software, Salesforce, Demand Generation Software
    • French is considered an asset


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