Canon Careers

  • Internet Marketing Analyst

    Job Location CA-ON-Brampton
    Posted Date 2 weeks ago(11/5/2018 2:21 PM)
    Marketing, Digital and Communications
  • Overview

    Internet Marketing Analyst

    Do you have experience with internet marketing and the ability to use web analytics to identify trends and make recommendations? If so, this may be the job for you! As the Internet Marketing Analyst, you will be responsible for overseeing the development and creation if internet marketing programs for both Canon Canada and its authorized dealers.


    Key Responsibilities

    • Create and administer internet marketing and advertisement campaign landing pages
    • Develop and produce Canon E-Store Eblast and website creative
    • Track, review, and analyze campaign analytics from Canon websites and vendors to report findings and optimize results
    • Collaborate with Advertising team to develope marketing content and media tactics to drive traffic to webpages
    • Create new product announcement Eblasts and deploy press releases from Canon USA to internal staff
    • Deploy and report on E-Store advertisements and Eblast creative
    • Monitor projects and workback schedules internally and with external vendors


    To Succeed, You Will Have

    • Post Secondary education, preferably in Digital or Internet Marketing 
    • 3-5 years of work experience 
    • Superb analytical skills to assess and interpret internet marketing data provide recommendations
    • Expereince using with Google Analytics, Adobe Omniture or similar web analytics tools
    • Strong project and process management skills to oversee the deployment of internet marketing communication and to develop processes for projects 
    • Excellent computer and technical skills with a focus on Adobe Creative Suite program and InDesign and front-end programming tools likeWordPress, HTML and CSS
    • Strong time management skills to oversee internet marketing webpages that support advertisement campaigns and product launch materials
    • Familiarity with Google Tag Manager is an asset
    • French is considered an asset


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