Product Marketing and Strategies Specialist

• Do you enjoy transforming market data into actionable product strategies?
• Are you passionate about supporting product success across its full lifecycle?
• Do you thrive in a role that blends market research, analysis, and strategic execution?

This role will support Canon Canada’s product marketing initiatives for cameras, printers, and scanners (PPG and ISP). The Product Marketing and Strategies Specialist will report to the Supervisor, Product Marketing and Strategies, and be responsible for conducting market research, collecting and analyzing data, preparing reports, and executing marketing and product strategies that align with Canon’s business goals and support product lifecycle management.

Key Responsibilities:

• Developing, monitoring, and modifying Canon Canada reseller and dealer programs and promotions for PPG and ISP products, in order to drive the sales of the product categories and achieve desired sales results.
• Identifying key verticals and applications for the Canon Canada PPG and ISP products and solutions and developing unique programs that better position Canon Canada’s sales activities.
• Coordinating product launch activities, timelines and schedules between internal and external stakeholders.
• Creating and maintaining the Canon Canada PPG and ISP product portfolio and product roadmaps for the Canadian market.
• Measuring the success/failure of the Canon Canada PPG and ISP product launches, by assessing sales performance and proposing corrective sales and marketing actions when necessary
• Negotiating with inter-business unit stakeholders to secure support and buy-in from the Direct Sales Team.
• Conducting product and market analyses, for Canon Canada PPG and ISP products, to determine competitive advantages and develop market goals.
• Developing strategic summaries of every Canon Canada PPG and ISP product, which includes a target price, sales volume, the sales channel, and prospective customers.
• Generating reports for product categories, creating presentations and other tools to communicate Canon Canada’s PPG and ISP product lineup, propositions, and strategies to the dealers and distributors.

To Succeed, You Will Need:

• Post-secondary education in Business or Marketing.
• A minimum of 3 years of experience in product marketing.
• Proficient analytical skills to apply data-driven insights and creative strategies to develop business growth opportunities.
• Effective time management and multitasking to balance multiple priorities and meet deadlines.
• Strong computer skills to use basic formulas (such as Vlookup), and pivot tables in Excel and as well as create presentations in PowerPoint to support management decision-making
• Solid skills in operating equipment, specifically Canon product offerings.

Why Join?

HYBRID WORK

• We offer a Hybrid work schedule. You will be in the office Mondays and Wednesdays each week, and can work from home for the remainder of the week (subject to specific business needs requiring office attendance)
• When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools

BENEFITS

• Comprehensive health coverage plan that includes medical, dental and vision
• Life insurance, disability and wellness programs
• Vacation, Paid Personal Time and Sick days
• Matching RRSP contribution & Profit-Sharing Program
• Tuition Assistance Program for professional continuing education
• Discounts on Canon products, retailers, memberships and more!

EMPLOYEE PERKS

• Free coffee and snacks
• On-site cafeteria and outdoor patio
• Employee gym and fitness center
• Employee referral program
• Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
• Community involvement
• Employee Appreciation Event

#FEATURED#